RAEN SS23 Lookbook

For RAEN’s SS23 campaign, I played a central role across production, post production, design, and digital launch. Shot along the coast of Baja California Sur, the campaign centered on a cast of creatives chasing waves and connection, grounding the collection in an authentic sense of place.

I supported on set production and photography, then led the transformation of captured content into a cohesive campaign system. I designed and developed a custom Webflow landing experience with tailored scroll interactions, guiding users through the story while dynamically showcasing the collection. The result was a seamless blend of narrative, product, and digital craft.

View the archived launch experience here