Pomelo Smoothies was a pop-up juicery in Mexico City’s Roma Norte, bringing fresh blends and high energy to the local scene. Inspired by the bold colors and hand-painted graphics of Mexican mercados, I developed a brand identity that fused typography and culture into a vibrant, cohesive look. What started as a single T-shirt design grew into a mini branding project—including wordmarks, type lockups, illustrations, and business cards—giving Pomelo a distinct and lively presence.
