For Pomelo Smoothies, a pop up juicery in Roma Norte, Mexico City, I developed a bold typographic identity rooted in the visual language of local mercados. What began as a single graphic evolved into a cohesive brand system spanning wordmarks, custom type treatments, illustration, apparel, and print collateral.
The result was a vibrant, culturally grounded identity that translated easily from merchandise to physical touchpoints, giving the pop up a distinct and memorable presence within a saturated neighborhood.
