At Giro, I function as a creative lead responsible for translating brand strategy into fully realized campaigns and systems across product storytelling, retail, digital, packaging, motion, and experiential.
I build and evolve scalable creative frameworks, direct execution from concept through launch, and uphold a consistent standard across every touchpoint. The role spans art direction, design, production, and refinement, ensuring the brand presents with clarity, credibility, and cultural relevance in a competitive performance landscape.
