As a Senior Designer at Giro Sport Design, I’m at the forefront of redefining the brand across all touchpoints. From graphic design and art direction to motion, print, and digital, my role is ever-evolving—shaping how Giro presents itself to the world. I help lead creative execution across campaigns, product launches, and brand storytelling, ensuring every piece feels intentional and elevated. This work spans design systems, retail and event assets, apparel, packaging, and high-impact visuals that reinforce Giro’s position in performance and culture.