Campaign Creative Direction: This®Studio
Art Direction / Graphic Design: Andrew Murray
Marketing: Cameron Price / Daan Van Meeuwen
Sports Marketing: Emily Watts
Production: Semir Hajdarevic
Project Management: Steven Kasprzyk / Kelli Kohout
Retail Graphic Design: Kristi Pham
Photo: Chad Chomlack
Photo: Pete Appareti
Video / Edit: TAYLOR REID inc.
Video: Sean Galusha
Web Development: Nicola Giannulli-Chavez
For Giro Sport Design's Eclipse Pro campaign, I led internal creative direction and execution, expanding upon an initial external campaign framework to build a fully realized launch system across photo, video, digital, and retail.
I developed the shot list and production plan, directed on-set capture, defined the product studio approach, and translated the campaign into scalable assets across ecomm, landing page, and partner placements. I collaborated closely with video team and color to refine pacing, narrative clarity, and final delivery.
The result was a cohesive launch ecosystem that elevated the original direction into a complete brand expression.
View the landing page here.
