Beso De Sol is a concept mezcal brand inspired by my travels in Oaxaca, México, and the unique mezcals I discovered there. The process of distilling mezcal is long and labor-intensive, often under intense heat, yet the final product is rich and ceremonial in its enjoyment. For this project, I designed the branding and packaging to reflect that laborious journey. The front label features an illustration of a man wiping sweat from his brow as the sun leans down, kissing him with its intense rays—a visual nod to the hard work and passion behind every bottle.
