Art Direction: Luke Beemer
Product Photo: Pete Appareti
Motion/Design: Andrew Murray
For the Bell Helmets Power and Street campaign, I partnered in evolving the established art direction into a cohesive motion and graphic system across three distinct helmet launches.
I helped translate the core concept into tailored creative expressions for each product while maintaining a clear visual throughline in pacing, typography, and layout. I also supported final image retouching and asset integration to ensure consistency across campaign deliverables.
The result was a unified yet differentiated launch system that gave each helmet its own voice within a strong, controlled brand framework.
