For this campaign, I helped lead art direction and design to introduce new colorways for three standout helmets in Bell’s Street and Power Performance lineup. I developed a dynamic design system that unified the collection while giving each helmet its own distinct visual identity. From post-production and motion graphics to digital assets and campaign graphics, I crafted a bold, high-energy rollout that reinforced Bell’s legacy in motorsports.
Art Direction/Design: Luke Beemer
Photo: Pete Appareti
Motion/Design: Andrew Murray
